Sweden has the cheapest clean energy in Europe. It is highly a regulated, reliable, and transparent market and the electricity prices can be hedged on the Nordic Nasdaq Exchange. 

Sweden is a politically safe and stable nation and the government offers subsidies for new companies and data centres to incentivise business in the technology sector.

There is excellent connectivity and a dark fiber setup created by Telia Sonera. Scandinavia is set to introduce the Arctic Connect which will make this region one of the best connected in the world.

Boden and Mellerud have average temperatures of 2.8°C and and 7.7°C respectively, providing consistently cool conditions which are optimal for reducing costs and increasing efficiency.